Monday, February 25, 2013

Dissecting Jeffrey Loria's Letter to Miami Marlins Fans

Miami Marlins owner Jeffrey Loria wrote a letter to fans in multiple Sunday papers throughout Florida explaining the franchise's recent activity. Here's a link to the full letter.

An owner writes a letter to the fans basically apologizing for trading away every valuable player and seeming like a rich, greedy businessman. You can tell that he's doing a great job.

Throughout the letter(in the link above) Loria has subtitles for each reason fans are complaining. I intend to summarize what the Marlins owner is trying to say, and most likely criticize his words as well. Enjoy.
Letter To Our Fans
It's no secret that last season was not our best -- actually it was one of our worst. In large part, our performance on the field stunk and something needed to be done. As a result of some bold moves, many grabbed hold of our tough yet necessary decision only to unleash a vicious cycle of negativity. As the owner of the ballclub, the buck stops with me and I take my share of the blame where it's due. However, many of the things being said about us are simply not true. I've sat by quietly and allowed this to continue. Now it's time for me to respond to our most important constituents, the fans who love the game of baseball.
Read more here: http://miamiherald.typepad.com/fish_bytes/2013/02/jeffrey-lorias-letter-to-our-fans.html#storylink=cpy
First of all, a letter in a newspaper is not a good way to respond to the fans' displeasure. A better way would have been to go onto a local radio station and conduct an interview, so some hard questions can be answered instead of a one-way letter sugar-coating everything that has gone on.

The Roster
Losing is unacceptable to me. It's incumbant upon us to take swift action and make bold moves when there are glaring problems. The controversial trade we made with the Toronto Blue Jays was approved by Commissioner Bud Selig and has been almost universally celebrated by baseball experts outside of Miami for its value. We hope, with an open mind, our community can reflect on the fact that we had one of the worst records in baseball. Acquiring high-profile players just didn't work, and nearly everyone on our team underperformed as compared to their career numbers. Our plan for the year ahead is to leverage our young talent and create a homegrown roster of long-term players who can win. In fact, objective experts have credited us with going from the 28th ranked Minor League system in baseball to the 5th best during this period. Of the Top 100 Minor Leaguers rated by MLB Network, we have six -- tied for the most of any team in the league. We'll evaluate this roster and possibly bring in additional talent based on our assessment of what we need. The very same naysayers who are currently skeptical once attacked us for bringing Pudge Rodriguez to the Marlins in 2003. More than any other, that move contributed to our World Series Championship.
The weird part is that Loria has had more losing teams than winning teams over his tenure as owner. Both times when his team won the world series, in '97 and '03, the team had a firesale and shipped off all talented players. Some of these guys include Derek Lee, Dontrelle Willis, Miguel Cabrera, Ivan Rodriguez, Josh Becket, and Hanley Ramirez.

I'll give Loria some credit for improving his farm system all the way to fifth best in the majors. But he didn't need to give away a superstar player like Jose Reyes. With contracts for talented players sky-rocketing, paying about $18 million a year is a great deal. Oh and by the way Vernon Wells is making $21 million this year.

Loria got back a pretty good deal for the stars on his team, but he didn't get a blue chip, big time prospect. He would've been better off trading Buerhle, Reyes, Johnson, and Bonafocio separately. The Blue Jays traded a 37 year old knuckleballer for the sixth best prospect in the country, while the Marlins unloaded their entire team and the best prospect they got in return in ranked 70th.
The Ballpark

The ballpark issue has been repeatedly reported incorrectly and there are some very negative accustations being thrown around. It ain't true, folks. Those who have attacked us are entitled to their own opinions, but not their own facts. The majority of public funding came from hotel taxes, the burden of which is incurred by tourists who are visiting our city, NOT the resident taxpayers. The Marlins organization also agreed to contribute $161.2 million toward the ballpark, plus the cost of the garage complex. In addition, the Marlins receive no operating subsidy from local government funding. The ballpark required that all debt service is paid by existing revenue. Furthermore, many are attacking the County's method of financing for its contribution, but the Marlins had nothing at all to do with that. The fact is, with your help, we built Marlins Park, a crown jewel in our beautiful Miami skyline, which has won over twenty design and architecture awards and will help make us a premiere ballclub moving forward.
 
Marlins Park may be the best park in all of baseball with its new facilities, retractable roof, and of course the Clevelander in the outfield. But none of that matters if nobody is sitting in its seats. The whole point of the Marlins getting a new stadium was because they'd promised to try and be competitive, and after just one year they've ditched that thinking.

Our Finances
The simple fact is that we don't have unlimited funds, nor does any baseball team or business. Fans didn't turn out last season as much as we'd like, even with the high-profile players the columnists decry us having traded. The main ingredient to a successful ball club is putting together a winning team, including a ncecessary core of young talent. Are we fiscally capable and responsible enough to fill the roster with talented players, invest in the daily demands of running a world-class organization and bring a World Series back to Miami? Absolutely! Is it sound business sense to witness an expensive roster with a terrible record and sit idly by doing nothing? No. I can and will invest in building a winner, but last season wasn't sustainable and we needed to start from scratch quickly to build this team from the ground up.

Communication
An organization is only as good as its connection with the community. We know we can do a better job communicating with our fans. That starts now. From this point forward we can ensure fans and the entire community that we will keep you abreast of our plan, rationale and motivations.
Amidst the current news coverage, it an be easy to forget how far we went together not so long ago. In 2003, I helped bring a second World Series Title to South Florida. We know how to build a winning team, and have every intention of doing so again. I know you share my passion for great Marlins baseball, my love of MIami and my desire to win again. We're in this together and I humbly ask that we start fresh, watch us mature qjuickly as a ball club, and root for the home team in 2013.
Sincerely,
Jeffrey Loria

Read more here: http://miamiherald.typepad.com/fish_bytes/2013/02/jeffrey-lorias-letter-to-our-fans.html#storylink=cpy

Read more here: http://miamiherald.typepad.com/fish_bytes/2013/02/jeffrey-lorias-letter-to-our-fans.html#storylink=cpy
Overall Loria put out a public letter apologizing for how things have went. That right there shows how poorly of a job is being done down in Florida. Every five years there are promising players that could actually take the team somewhere. But instead of sticking around and helping, they're traded to save money and "help the team." I offer my deepest condolences for Marlins fans because this owner does not, and never will, care about winning, only about his finances.
Read more here: http://miamiherald.typepad.com/fish_bytes/2013/02/jeffrey-lorias-letter-to-our-fans.html#storylink=cpy